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Advocacy for implementation of PMs 15 point program

Advocacy for implementation of PMs 15 point program

15 point programme - advocacy

Sauhard Manch has collated and built on the experiences of its partner communities on the ground across different states and put forward a strong collective initiative to harness this knowledge and experience. We have with the support of ActionAid Regional Offices, activists at the state and national level, and academics and statisticians generated information and knowledge on the key issues of status of implementation of the PMs 15 point program. The objective of collating this information was, among other things meant:

  • To advocate with the executive at the district, state and national level for the implementation of the PMs 15 point program;
  • To generate awareness among the members of the minority community about their entitlements;
  • To generate an understanding among the larger civil society and the Middle Class about the adverse economic situation of the Muslims in India.

Analysis of the collected data till now, and interactions with the community as a part of the national study clearly show that there is a huge information deficit in the minority community about their rights and entitlements.


  1. To widely disseminate information on the PMs 15 point program;
  2. To lobby with the state and the national government for the proper implementation of the 15 point program.
  3. To popularize entitlements meant for minorities thru IEC and community level interactions.

Areas for campaign

In consultation with the 6 Regional Offices, who have also been a part of our National Study and have contributed as equal partners in the collection of data, we will finalise the areas for campaign within the states of Uttar Pradesh, West Bengal, Karnataka, Maharashtra, Delhi (Haryana) and Andhra Pradesh. Some of the tentative areas have been listed in the box above. The criterion for choosing the area is as follows:

  1. Muslim population in the area.
  2. Extent of backwardness based on data collected in the study.
  3. Areas prone to communal disturbances.
  4. Our ground level presence. 

What will be our strategies?

Some of the main programs of the national Government that were found to be the weakest in its implementation status in the Muslim dominated areas, as a part of our National Study were:

  1. Indira Awas Yojana/equivalent state housing schemes, among minorities.
  2. Scholarships for Minority youth.
  3. ICDS in minority areas.
  4. Maulana Azad Education Fund and its access.

As a part of the campaign 6 booklets will be created for the 6 states. The proposed structure is as follows:

  1. Introduction;
  2. Rights of Minorities under the Constitution;
  3. Brief background of Sachar;
  4. Key findings of Sachar;
  5. PMs 15 point program;
  6. ICDS and minorities;
  7. IAY and other state level housing schemes and the eligibility of minorities;
  8. Maulana Azad Educational fund and minorities;
  9. Scholarships for minority youth;
  10. Pensions (OAP, WP and DP);
  11. Antodaya and Annapurna for BPL/APL families, including minorities;
  12. RTIs and how to apply;
  13. Main phone numbers at the state level;
  14. Latest Communal Violence draft bill;

Large hoardings of 10’X6’ will be developed to popularize and showcase the following, in some strategic points in the cities and small towns, in areas where Muslim population is substantial:

  1. Rights of Minorities under the Constitution;
  2. Striking Facts and Figures about Muslims in India;
  3. Key Features of PMs 15 point;
  4. Communal Harmony; 

Small hoardings of 10’X6’ will be developed to popularize and showcase the following, in some strategic points in the cities and small towns, in areas where Muslim population is substantial:

  1. Scholarships for minority youth;
  2. ICDS for poor with special reference to minority areas;
  3. Indira Awas Yojana or its equivalent at state levels;
  4. Maulana Azad Educational Fund;

Thus through the following methods we will create awareness

  1. Booklets.
  2. Hoardings
  3. Discussions at the community level where the hoardings will be displayed, on the schemes publicised in the hoardings and the booklet which will be provided to every family in the locality. Meetings around the scheme will be organized by the fellows and supported by Sauhard Manch and the respective RO.

Some of the major areas where the hoardings will be displayed are: 

  1. Muslim localities, near the market most frequently accessed by women;
  2. Outside Mosques and Madrasas
  3. Outside/Inside Block/Panchayat/District offices.
  4. Outside schools and Colleges in Muslim localities.
  5. One strategic point of the city where a big catchment of the population regularly visits, including government officers.

What will be the main activities in this campaign? 

  1. Dissemination of material through hoardings;
  2. Dissemination and discussion of the entitlements through booklets in regional language;
  3. Discussions with state and national level executives and member of legislature to ratify the campaign;
  4. Launch and share of the National study with state specific data in the capital city of the 6 states.

The design of the hoardings will be finalised in consultation with the Regional teams and the Sauhard Manch fellow in the state. The design will be supported by the Communications Unit. Decisions on branding will be taken in consultation with ROs and Communications. All development of hoardings will be decentralised and the respective regions will take the support of local printers and hoarding developers. Required permissions will have to be sought for fixing hoardings in public places.

Similar activities around this already undertaken in 2012-13

  1. The Sauhard Manch is in the last stages of completing its proposed National Study to assess the PM’s new 15 point program and the socio-economic status of Muslims Post Sachar Commitee report. The study has been conducted in fifteen states across India, with an equal rural urban mix in the sample chosen. The districts were carefully chosen, most a part of the list of 90 Minority concentrated Districts, and some were also chosen outside of this list in consultation with the regions. The different tools used include Interview schedules to collect data from the ground, Focus group discussions, RTI filing, interviews and documentation of cases.

Similar activities proposed from August 2013-December 2013 as a part of Sauhard Manch’ main program.

  1. Stale level advocacy for implementation of the PM’s new 15 point program
  2. National tribunal to highlight cases of discrimination
  3. National Campaign on 15 point Program

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